This experience was created using Google Immersive Streaming XR, streaming AR / XR technology ( the tech that also powered Google Stadia ). It was the first of it’s kind exploration where an automotive brand was able to deploy streaming XR / AR technology at scale on YoutTube.
Contributions
- UX / UI Design
- Unreal Engine Prototype
Made For
- Agency: Google
- Client: Lexus / Toyota
![](http://ericstockmeyer.com/wp-content/uploads/2023/11/Copy-of-Google-Creative-Works-Auto-ISXR-Immersive-Stream-_-AR-1.jpg)
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