The experience garnered over 23,000 enthusiastic participants. Our team successfully engineered an app-free solution seamlessly integrated into Kia.com. The absence of an app ensured universal accessibility. Users could create their customized cars and seamlessly transition to a virtual showroom, where they could explore their chosen trim from various angles, rotate the car, customize its color, trim and even take a virtual tour of the interior.
In addition to the XR experience, we created a bespoke Google Cardboard that was deployed with a QR code and given away to promote the experience