NiroBot an first of it’s kind interactive AI chatbot on Facebook Messenger. and Amazon Alexa. This bot was designed to provide users with instant access to detailed information about the all-new Niro hybrid utility vehicle. Features of the NiroBot included full-screen galleries, a guided vehicle discovery process, and a vast reservoir of technical knowledge, allowing users a comprehensive understanding of the vehicle
- UX Design ( no CUX standards at the time )
- Creative Technology
- Creative Direction
Awards & Mentions
- Site of the day
Buying a car is one of life’s major decisions and a very personal one. However marketers typically default to mass marketing tactics – showing that same TVC, print ad and online banner to everyone.
They rely on their salespeople to answer all the tricky questions – however consumers aren’t very trusting of salespeople. They are visiting dealerships only 1.5x prior purchase nowadays versus 6x only a few years ago. Instead, they’re making their car purchase decision after trawling through online information and relying on the advice of their friends who have a passion for cars.
Our idea was to be that friend… through millions of conversations – all powered through artificial intelligence and with a sense of cheekiness not usually found in dealerships.
NiroBot was the first chatbot ever to launch a Super Bowl ad, contributing to the Niro topping the charts as the most viewed Super Bowl commercial of 2017, delivering millions of earned media value.
From launching in November 2016 to Febuary 2017, more than 1 million conversations have been started, each typically lasting between 1 and 4 minutes. What started as a test, is evolving to a business specific platform initiative where additional vehicles and capabilities are on the roadmap of this technology. NiroBot was also heralded by Forbes and other media as setting the benchmark for consumer interaction.