Allot of work, particularly experiential work, never makes it through the conceptual or prototype stage to see the light of day. Allot of what we do day to day is concept and feasibility studies along with some prototypes as proof of concept. Occasionally when the client has the budget and the vision, the project becomes a reality, much like the drinkable billboard in the Coke Zero campaign. I wanted to share some concept art i did for a recent pitch, because although it did not become a reality, it was a really exciting idea. the concept was a Rube Goldburg inspired Chex Mix machine that would allow users to customize there own check mix and watch as the ingredients combines in a playfull and complex manner.