In conjunction with the MillerCoors Incubator we created a way to give lazy beer drinkers another excuse to stay put: The option to order beer with the touch of a button or a simple voice command.
Miller Lite On-Demand allow consumers to stock their fridge using a voice-activated Amazon Alexa command, or by using a programmable button that leverages AWS IoT which also powers Amazon’s Dash Button hardware. The delivery requests were fulfilled within one hour by Drizly, an online alcohol ordering platform.
The Miller Lite beer button was only available to a preselected group of 500 Drizly customers. Ordering via Alexa is was open to owners of Alexa devices including the Amazon Echo, Echo Dot and Tap. Device owners can enable the option by searching for “Miller Time” in the Alexa skills store. The ordering voice command is “start Miller Time.”
- Amazon Alexa